The Financial Times Guide to Starting a Business

Are you looking to start a business? Build your entrepreneurial mindset? Helping you from start to finish, this comprehensive, practical and user-friendly book contains everything you need to know about starting a business. As well as assessing and finessing your idea, youll learn about marketing, sales, finance, legal structures, and operations. Youll also discover how to build your entrepreneurial mindset, and confidence and avoid common pitfalls. With case studies and interviews from other successful business owners, youll feel equipped to make your start-up a success.