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- 2014
- year of publication
- —
- pages
- English (United Kingdom)
- language
- Softcover
- cover
- Publisher
- Teach Yourself
- ISBN-13
- 978-14-7360-196-3
- EAN
- 9781473601963
- Publication date
- 2014-06-27
- Book
- Direct Marketing In A Week · 3 editions
The publisher on this edition
Learn in a week, what the experts learn in a lifetime. Sunday: Why use direct mail? Monday: Building and maintaining your database Tuesday: The components of direct mail Wednesday: Creative approaches Thursday: Physical campaigns Friday: Digital campaigns Saturday: Integration and follow-up
