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- 2001
- year of publication
- —
- pages
- English (United Kingdom)
- language
- Softcover
- cover
- Publisher
- Basic Books
- ISBN-13
- 978-04-6505-356-8
- EAN
- 9780465053568
- Publication date
- 2001-01-25
- Book
- Butterfly Economics · 2 editions
The publisher on this edition
In this cogently and elegantly argued analysis of why human beings persist in engaging in behaviour that defies time-honored economic theory, Ormerod also explains why governments and industries throughout the world must completely reconfigure their traditional methods of economic forecasting if they are to succeed and prosper in an increasingly complicated global marketplace.
