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- 2016
- year of publication
- 146
- pages
- English (United States)
- language
- Softcover
- cover
- Publisher
- the_mit_press
- ISBN-13
- 978-02-6252-905-1
- EAN
- 9780262529051
- Publication date
- 2016-03-18
- Book
- Customer-Centric Marketing · 1 edition
The publisher on this edition
State-of-the-art analytic and quantitative methods for using big data to craft effective real-time, dynamic customer-centric marketing plans. The revolution in big data has enabled a game-changing approach...