The Book Quiver
Authors/Richard Miniter/The Myth of Market Share
The Myth of Market Share
Book profileEnglish (United States)
Book · 1 edition

The Myth of Market Share

2002
first published
English
language
1
edition in English
—
pages

Richard Miniter skewers the sacred cow of market share and debunks the conventional wisdom that corporate profits rise as you grab more territory in the marketplace. Market share is the fool’s...

Editions

1 edition · sort: newest