The Book Quiver
Create an account
The Myth of Market Share1 / 1
Edition · 2002-10-15 · E-book

The Myth of Market Share

RMRichard Miniter
2002
year of publication
—
Length
English (United States)
language
E-book
Format
Publisher
crown_currency
ISBN-13
978-14-0004-738-3
EAN
9781400047383
Publication date
2002-10-15
Book
The Myth of Market Share · 1 edition
The publisher on this edition

Richard Miniter skewers the sacred cow of market share and debunks the conventional wisdom that corporate profits rise as you grab more territory in the marketplace. Market share is the fool’s...