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- 2009
- year of publication
- 256
- pages
- English (United States)
- language
- Softcover
- cover
- Publisher
- tarcher
- ISBN-13
- 978-03-9953-361-7
- EAN
- 9780399533617
- Publication date
- 2009-02-03
- Book
- POP! · 1 edition
The publisher on this edition
Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can? t wait to tell their friends? How can an idea be communicated so that it catches...