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- 2003
- year of publication
- 240
- pages
- English (United States)
- language
- Softcover
- cover
- Publisher
- penguin_books
- ISBN-13
- 978-01-4200-190-5
- EAN
- 9780142001905
- Publication date
- 2003-02-25
- Book
- A New Brand World · 1 edition
The publisher on this edition
What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious...