A New Brand Worldpenguin_books978-01-4200-190-597801420019052003-02-25English (United States)240SoftcoverBook profileEnglish (United States)
Book · 1 edition
A New Brand World
- 2003
- first published
- English
- language
- 1
- edition in English
- 240
- pages
What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious...
Editions
1 edition · sort: newestA New Brand Worldpenguin_books978-01-4200-190-597801420019052003-02-25English (United States)240Softcover