The Book Quiver
Create an account
The Conversation Company1 / 1
Edition · 2012-05-03 · Softcover

The Conversation Company

SBSteven Van Belleghem
2012
year of publication
288
pages
English (United States)
language
Softcover
cover
Publisher
Kogan Page
ISBN-13
978-07-4946-473-8
EAN
9780749464738
Publication date
2012-05-03
Book
The Conversation Company · 1 edition
The publisher on this edition

Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization. Based on solid research and including interviews and case studies of companies such as Zappos, Kodak, Nokia and Microsoft, The Conversation Company is the key to sustainable success.