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- 2022
- year of publication
- 328
- pages
- English (United States)
- language
- Softcover
- cover
- Publisher
- the_mit_press
- ISBN-13
- 978-02-6254-330-9
- EAN
- 9780262543309
- Publication date
- 2022-02-22
- Book
- Buy Now · 1 edition
The publisher on this edition
How Amazon combined branding and relationship marketing with massive distribution infrastructure to become the ultimate service brand in the digital economy. Amazon is ubiquitous in our daily lives—we...