The Book Quiver
Create an account
Customer Portfolio Management1 / 1
Edition · 2025-03-18 · Hardcover

Customer Portfolio Management

FSFred Selnes
2025
year of publication
144
pages
English (United States)
language
Hardcover
cover
Publisher
the_mit_press
ISBN-13
978-02-6204-962-7
EAN
9780262049627
Publication date
2025-03-18
Book
Customer Portfolio Management · 1 edition
The publisher on this edition

How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale. Which would you rather have: a...